For nearly twenty years, the Mall of the Emirates has stood as a premier shopping destination in Dubai, offering an extensive range of products from masstige essentials to luxury high fashion. Among the cherished establishments within this retail haven was That Concept Store, a unique outlet promising a blend of niche global and regional brands. However, earlier this year, Majid Al Futtaim announced plans to close the store as part of a substantial $1.3 billion renovation project aimed at transforming the mall into a next-generation lifestyle destination.
Changes Ahead for That Concept Store
Positioned near the fashion dome, That Concept Store was renowned for its vast selection of artistic and eclectic collectibles. The store showcased the extraordinary talents of regional artists such as Bil Arabi and Azza Fahmy, alongside international luxury names like Marni, Coperni, and Proenza Schouler. With its creative ethos encouraging customers to explore various styles and aesthetics through a mix of prints and patterns, it was a beloved playground for fashion and design enthusiasts alike.
A New Era at the Mall of the Emirates
As Majid Al Futtaim prepares to bid farewell to That Concept Store, the retail landscape of the Mall of the Emirates is set for a notable shift. An MAF representative stated, “As Mall of the Emirates enters its next chapter, Majid Al Futtaim will honour THAT’s legacy by delivering a sharper luxury proposition, stronger global brand partnerships, and a truly immersive destination experience.” The question looms: will the spacious double-decker layout of That Concept Store be transformed into the highly anticipated new indoor-outdoor precinct dubbed ‘The Hangout’?
The Future of That Concept Store
Despite the impending closure of its physical store, fashionistas can take heart; That Concept Store will pivot towards e-commerce rather than ceasing operations entirely. This transition means that the curated offerings of unique items will continue to be accessible online, staying true to its mission of providing a niche shopping experience. Additionally, their website is currently offering a significant sale with discounts ranging from 25% to 70% on selected items.
The official timeline for the closure of That Concept Store remains uncertain. However, shoppers and fans of the store are encouraged to stay tuned for updates as this iconic retailer prepares to embark on a digital journey while contributing to the Mall of the Emirates’ ongoing evolution.