Dubai (WAM) is set to host the upcoming Arab Social Media Influencers Summit, an initiative aimed at enhancing the positive impact of content creators and fostering digital responsibility. This event is part of the larger agenda for the Arab Media Summit, organised by the Dubai Press Club under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister, and Ruler of Dubai, and guided by His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Deputy Ruler of Dubai and Chair of the Dubai Media Council.
Promoting Positive Content in the Arab World
Mona Ghanem Al Marri, Vice President and Managing Director of the Dubai Media Council, and Head of the Dubai Press Club, emphasised the summit’s ongoing commitment to elevate Arabic content since its inception in 2015. “The Dubai Press Club, in collaboration with the foremost content creators in the region, has continually worked to enhance Arabic content to bear a message with a tangible positive impact on Arab communities,” she stated. “We remain dedicated to strengthening the summit’s role as an effective platform for exchanging expertise and fostering collaboration to achieve more innovative, responsible, and impactful Arabic content.”
Engaging Discussions on Digital Trends
Mariam Al Mulla, Director of the Dubai Press Club and organiser of the Arab Media Summit, highlighted plans for a richer and more focused experience in the upcoming edition of the Arab Social Media Influencers Summit. “We aim to host a selection of prominent social media influencers, content creators, and experts to keep pace with the rapidly evolving digital communication landscape,” she noted. “Our goal is to provide actionable ideas that reinforce the summit’s status as a gathering place for influencers and experts, creating new opportunities for the future of Arabic content creation.”
Expert Speakers and Key Sessions
The summit will feature several panels, including one with Dr. Mohammed Al Kuwaiti, Head of Cybersecurity for the UAE Government, discussing “Media and Fifth Generation Wars,” moderated by Sami Qasmi from Sky News Arabia. Another session titled “Tools for Creating Influential Content” will feature prominent creators such as Rawaa Al Jallad, Omar Kaskas, and Mosab Al-Tweijri, with financial journalist Nourhan Abu Samra as the moderator.
Further highlighting the diverse discussions, a session on “Unlimited Reach Across Digital Platforms” will host female content creators including Saba Shama, Abir Al-Saghir, and Israa Nabil, moderated by content creator Walid Al-Masrati. Additionally, the agenda will include a session titled “Amazon: What Deserves Your Attention?” featuring Ryan Kraky, General Manager of Amazon Ads for Europe, the Middle East, Africa, and South Asia.
Exploring the Entertainment Content Landscape
The summit will also tackle the topic of “Creating Entertaining Content: Between Spontaneity and Planning,” bringing together content creators Hussain Bin Mahfouz, Becky Kessouri, Ahmad Abu Rab, and Ahmad Sharif, moderated by Joyce Akiki. Lastly, the event will conclude with a session titled “Stardom Beyond the Whistle,” featuring sports content creators Bilal Al Haddad, Mohammed Al Nufli, and Ibrahim Fayek from MBC Egypt, moderated by content creator Jassim Al Shihimi.