The company “Preston” has launched its first project in Dubai South, attracting the attention of investors with the new project “One by Preston,” marking a significant milestone in the real estate market. Valued at up to 50 million dirhams, the project represents an important step in enhancing residential investments in the area, promising fully furnished units to meet the growing demand from buyers and investors. The units are scheduled for delivery in October 2027, positioning “Preston” prominently in the real estate development landscape of Dubai South.
Project Details
Preston has announced the launch of its first residential project, “One by Preston,” as part of its efforts to capitalize on the increasing demand in the real estate market in Dubai South. Valued at 50 million dirhams, the project aims to provide a variety of residential units, ranging from studios to one- and two-bedroom apartments, catering to the needs of different investor categories.
Marketing and Distribution Strategy
To enhance the project’s success, DXR Properties has been appointed as the exclusive marketing agent for “One by Preston” within the UAE and the Gulf Cooperation Council countries, as well as in select emerging markets in the Middle East. This step reflects Preston’s commitment to expanding its reach through strategic partnerships aimed at meeting the diverse needs of its client base.
Strategic Location for Continuous Growth
The “One by Preston” project boasts a modern location in Dubai South, near Al Maktoum International Airport and the Expo site. This location is considered ideal due to the rapid development of the surrounding infrastructure and increasing interest from investors, making it an attractive option for those looking to invest in the growing real estate market.
Future Prospects
According to Abdul Rahman Al-Hajjar, Director of DXR, the project relies on competitive elements such as its prime location and product quality, which attract investors from various nationalities. The real estate market in Dubai continues to show strong activity, and “One by Preston” is expected to draw new investments amid this dynamism.