Philanthropist Donates 35 Million Dirhams in Support of the “Edge of Life” Campaign
In an inspiring act of solidarity, a benefactor has donated 35 million dirhams to support the “Edge of Life” campaign, which aims to save the lives of five million children from the threat of starvation. This humanitarian effort was launched under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, during the holy month of Ramadan, with the goal of raising at least one billion dirhams to implement long-term projects to combat child hunger worldwide.
Comprehensive Humanitarian Campaign
The “Edge of Life” campaign seeks to rescue five million children from starvation, reinforcing a deep humanitarian vision led by Sheikh Mohammed bin Rashid, who considers the fight against hunger a sustainable ethical and humanitarian priority. This effort is not limited to times of crisis; it stems from a firm belief that protecting children’s lives is at the core of development and civilizational progress.
Widespread Community Participation
There has been a noticeable increase in the engagement of individuals and companies with the “Edge of Life” campaign, reflecting a culture of giving within the Emirati community. Efforts are being united to support the humanitarian initiatives spearheaded by the UAE to assist the most needy communities around the world, under the umbrella of the Mohammed bin Rashid Al Maktoum Global Initiatives Foundation.
Strategic Partnerships
The “Edge of Life” campaign collaborates with several international organizations, such as UNICEF and Save the Children, to provide sustainable solutions that protect children from hunger. The campaign is based on a clear methodology aimed at ensuring food security and protection for future generations, demonstrating a shared commitment to combating malnutrition.
Diverse Contribution Channels
The “Edge of Life” campaign continues to welcome contributions from individuals and institutions through seven main channels. Donations can be made via the campaign’s website at www.edgeoflife.ae or by calling the toll-free number 8004999. Bank transfers can also be made to support the campaign through Emirates Islamic Bank.
The campaign allows donations via SMS, where individuals can send the word “LIFE” or “حياة” through the “du” and “&e” networks, with amounts ranging from 10 dirhams to 500 dirhams. Additionally, the “Dubai Now” app or the YallaGive.com platform can be used to contribute to this humanitarian initiative.
The “Edge of Life” campaign continues to attract community support to achieve its ultimate goal: saving the lives of five million children from starvation and making a real difference in their lives. In these challenging times, every contribution is a step toward a better world.