7X Launches “Breez Wasla” at the Universal Postal Union Conference

In an innovative move aimed at transforming the global postal sector and enhancing e-commerce, 7X launched its new platform “Breez Wasla” during the 28th Universal Postal Union Conference in Dubai in 2025. This platform, the first of its kind, serves as a unique link between postal networks worldwide, offering exceptional opportunities for operators to enhance their services within a comprehensive and innovative framework.

Reshaping the Global Postal Sector

The “Breez Wasla” platform represents a strategic step toward unifying postal networks into a single system, redefining traditional postal services. The platform provides integrated digital channels for marketing services, consolidating shipments, and increasing cross-border demand. These capabilities enable traditional operators and those with limited operations to enter the global digital ecosystem, facilitating the provision of their services through a unified interface for booking and electronic tracking.

New Opportunities for Traditional Operators

Through “Breez Wasla,” major operators can attract new flows and significantly increase their revenues. The platform incorporates frameworks from the Universal Postal Union and existing bilateral agreements, transforming the sector from a fragmented system into an integrated one. These changes enhance the role of postal services as a vital component in supporting the digital economy.

Leadership Statements on Innovation

In this context, Tarek Al-Wahidi, CEO of 7X, indicated that “Breez Wasla” represents a natural investment based on the platform strategy that the company implements alongside platforms like “NXN,” “AMX,” and “VentX.” He explained that their goal is to digitize and connect postal networks to enable them to expand their operations and discover new revenue sources. The platform also empowers small and medium-sized enterprises and individuals to engage in commerce easily and smoothly across borders.

Equitable Access to Global Trade

“Breez Wasla” will contribute to equitable access to global trade, helping small and medium-sized enterprises and individual sellers ship across borders transparently and at competitive costs. The platform offers e-commerce stores and digital entities flexible access to postal networks, allowing them to manage fulfillment, payment, and returns with high efficiency.