Egypt is set to welcome its first 25hours Hotel, located within Junction, a cutting-edge mixed-use destination in West Cairo. This new establishment promises to enrich Cairo’s hospitality landscape with its unique blend of culture and modernity.
A Collaborative Venture
The development represents an exciting partnership between Majid Al Futtaim, a prominent developer and operator of retail and leisure properties across the Middle East, Africa, and Asia, and Ennismore, the global lifestyle hospitality firm that oversees the 25hours brand. This collaboration signifies the brand’s inaugural entry into the Egyptian market.
Features and Amenities
The hotel is expected to offer approximately 250 accommodations, including hotel rooms and specially branded 25hours Heimat residences. Guests will have access to a diverse range of facilities, including three dining options, co-working spaces, and dedicated wellness and spa areas. Moreover, the hotel will provide versatile meeting and event spaces, catering to both business and leisure travelers.
The Junction Development
Junction itself is an expansive project, covering over 129,000 square meters and incorporating 13 office buildings alongside various retail and dining establishments. Notably, the entire development is designed to adhere to LEED Gold certification standards, reflecting a commitment to sustainability.
Strategic Vision for the Future
Majid Al Futtaim emphasizes that this project is part of a broader initiative to create integrated, future-oriented environments within Egypt. Ennismore’s 25hours Hotels are particularly renowned for their design-centric approach, drawing inspiration from the local culture to enhance the guest experience. The establishment in Cairo will be the brand’s first in the region.
Statements from Key Players
“The arrival of 25hours at Junction marks an exciting moment in our refounding journey and continues our longstanding legacy of introducing bold, innovative concepts to the communities we serve,” expressed Ahmed El Shamy, Chief Executive Officer of Majid Al Futtaim Properties.
“Every 25hours Hotel is inspired by the rich culture and history of its location, and we look forward to creating a strong sense of storytelling through design and communal spaces in our restaurants and bars for our guests,” stated Gaurav Bhushan, Chief Executive Officer for Ennismore.
This new 25hours Hotel is anticipated to play a significant role in the transformation of West Cairo into a vibrant hub for business, hospitality, and cultural engagement.
The 25hours brand stands out for its focus on design and lifestyle, well-known for its distinctive interiors infused with local cultural elements. The hotels typically merge striking aesthetics with versatile coworking, dining, and wellness areas, appealing to a younger, urban audience seeking immersive experiences during their stays.