The UAE Leadership Council gathered 120 communication leaders in Abu Dhabi for a prominent event focused on the challenges and opportunities of institutional communication in the region. This forum was organized by the Middle East Public Relations Association (Mebrah) at the Saadiyat Rotana Resort and Villas, serving as a platform for senior communication leaders and practitioners in the sector to discuss strategies for the upcoming phase.
Communication Leadership Forum in Abu Dhabi
The eleventh session of the UAE Leadership Council Forum was held under the theme “Rising with Strength… Shaping the Next Phase.” More than 120 experts from communication leaders in government and private institutions gathered to discuss how they can contribute to shaping the future of the sector in a changing global environment.
Hind Al Otaiba: A Leading Voice in Institutional Communication
Hind Al Otaiba, founder and CEO of “Haw Strategies,” was the guest of honor at the forum, where she delivered the keynote address highlighting the importance of the communication sector in building trust and enhancing credibility. Drawing on her extensive experience in diplomacy and institutional communication, Al Otaiba emphasized how leaders in this field can contribute to shaping the future of the UAE.
Recognizing Excellence in Institutional Communication
During this event, the Mebrah Fellowship was awarded to Kate Middleton, CEO of “Acorn Strategies,” in recognition of her valuable contributions to the development of the communication sector. In this context, Mazar Masoud, a member of the Mebrah Executive Council, noted that the role of communications has evolved to become an essential part of corporate culture, emphasizing the importance of building a flexible model that goes beyond mere storytelling.
Prominent Participants Addressing Urgent Issues
The forum brought together a range of prominent figures in the sector, featuring keynote speeches and panel discussions. Among the participants were names like Mazen Nahwi and Oumayma Abubakr, adding depth to discussions on the importance of flexibility in institutional communication. Justin Kerr-Stevens highlighted the significance of the event in showcasing the ambitious aspirations of this sector.
The UAE Leadership Council gathered 120 communication leaders in Abu Dhabi, reinforcing its position as a leading platform that adds real value to efforts in the field of institutional communication and highlighting how communication has become a powerful tool for change and positive impact.