10 أغسطس 2026 16:32 مساء | آخر تحديث: 10 أغسطس 16:44 2026
الخلاصة
Students from the eighth edition of the “Ithmar” media training programme have successfully completed an intensive training and practical phase, creating video segments across 14 governmental entities in Sharjah. This initiative, organised by the Sharjah Press Club under the umbrella of the Sharjah Government Media Office, focuses on enhancing skills in content creation, photography, presentation, and the use of artificial intelligence.
Showcasing Skills Through Digital Platforms
The produced episodes will be showcased in sequence on the Sharjah Press Club’s digital platforms, highlighting the students’ acquired competencies in media content production, visual storytelling, and presentation. Targeted at young individuals aged between 10 and 17, the programme included a series of specialised workshops combining theoretical training with practical applications in news reporting and digital content creation for social media.
A Comprehensive Training Experience
علياء السويدي
Empowering Young Media Talent
Alaa Al Suwaidi, Director of the Sharjah Government Media Office, affirmed that the eighth edition of “Ithmar” exemplifies the programme’s goals of nurturing emerging media talent. The comprehensive training experience has allowed participants to apply their knowledge to practical output, aligning with the office’s vision of developing a generation equipped with modern media skills capable of producing professional content that serves the community.
Moreover, Al Suwaidi highlighted “Ithmar” as a platform to discover and nurture creative potentials in children and youth, enabling them to embark on experiences that open new horizons in media and content creation while fostering their passion for learning in a collaborative and creative environment.
Practical Application Across Government Entities
The practical application phase involved producing video segments for various governmental bodies, including the Sharjah Civil Defence, the Sharjah Police General Headquarters, the Sharjah Research, Technology and Innovation Park, the Sharjah Space and Astronomy Centre, and the Sharjah Advisory Council, as well as Sharjah International Airport.
Participants also worked with the Roads and Transport Authority, the Department of Economic Development, Safari Sharjah, the Sharjah Entrepreneurship Centre “Ru’yaa”, the Sharjah Electricity, Water and Gas Authority, the Sharjah Children’s Foundation, the Sharjah Agricultural and Livestock Production Authority “Iktifa”, and the Sharjah Antiquities Authority. This hands-on experience allowed them to implement their learning in real-world settings while gaining insights into government communication practices and media content production methods.
The students were involved in all stages of content preparation and production, from concept development and information gathering to creating tailored digital content for various platforms. This participation has enhanced their skills in planning, teamwork, public communication, and delivering impactful media messages. The “Ithmar” programme continues to play a vital role in preparing and qualifying future media talents through a training model that aligns with the evolving landscape of content production and the demands of the future media sector.