The Sharjah Government Communication Award continues to evolve in its thirteenth edition for 2026, placing a significant emphasis on enhancing the Emirati identity and promoting the Arabic language. As part of this initiative, the award has introduced a new category designed to celebrate impactful campaigns that contribute to these national priorities.
New Category: Celebrating Cultural Identity
The newly established category, “Best Campaigns for Cultural Identity and the Arabic Language,” aims to honour initiatives that effectively preserve cultural heritage, reinforce national values, and support the presence of the Arabic language. This category serves as a platform for innovative media and communication practices that foster societal awareness and strengthen connections to cultural and linguistic legacies.
A Focus on Innovative Communications
The category is not only about recognising achievements but also about providing a space for projects that have successfully employed creative communication tools to build community awareness. It seeks to transmit values of belonging and cultural dialogue to younger generations, ensuring that these concepts continue to thrive within society.
Subcategories Promoting National Heritage
Within this new category, there are two subawards. The first is “Best Campaigns for Promoting the Emirati Identity,” which specifically focuses on communication campaigns that highlight the rich Emirati heritage and its cultural, social, and national values. The second subaward, “Best Campaigns for Strengthening Cultural Identity and the Arabic Language,” is dedicated to initiatives that promote the Arabic cultural identity, enhance the presence of the Arabic language, and elevate awareness regarding its civilizational and cultural importance.
Target Audience for the Award
This new category targets government entities, international organisations, and private sectors that have executed communication campaigns centred on cultural identity and the Arabic language. The emphasis is on content that is directed and impactful, aiming to encourage participation and share valuable experiences.
The Sharjah Government Communication Award invites all stakeholders to contribute their unique experiences, thereby enriching the understanding and appreciation of the Emirati identity and the Arabic language in today’s society.