As part of its ongoing efforts to promote sustainability, the Sharjah Municipality has expanded its “Sharjah Deserves Better” campaign, which was launched in July 2026. This initiative aims to reduce the use of single-use products and encourages the community to adopt sustainable alternatives as a regular practice.
Recent Events and Activities
Recently, the campaign held a field event at “06 Mall Sharjah,” in collaboration with the Bee’ah Group. The event featured interactive activities, gifts for attendees, and various educational workshops aimed at raising awareness about the importance of sustainability and environmentally friendly alternatives.
Community Engagement and Media Support
The Sharjah Government Media Office is playing a crucial role in supporting the campaign by enhancing its media presence. This includes developing educational messages and content, coordinating with participating entities to ensure the consistency of published material across media and digital platforms, thereby broadening the campaign’s reach within different segments of the community.
Community Response and Future Goals
According to Sultan bin Hoidan Al Ketbi, head of the Sharjah Municipality, community engagement with the educational programme has shown a clear willingness to participate and cooperate in adopting more sustainable alternatives. This response supports the campaign’s goals of extending its reach and delivering messages to new demographics and various locations in coordination with involved parties.
Focus on Simplifying Sustainability
Efforts within the campaign are focused on presenting sustainability concepts in a simplified and interactive manner. The aim is to encourage community members, especially children and families, to adopt eco-friendly practices and understand the impact of their daily choices on reducing reliance on single-use products.
Future Phases and Institutional Participation
Sheikh Engineer Mohammed bin Abdullah Al Qasimi, Director of the Sharjah Municipality, stated that the next phase of the campaign will seek to expand institutional participation. This will involve coordinating plans with partner entities and organising their events along a unified trajectory. This approach will diversify activities and reach audiences in various locations while ensuring clarity and consistency in messaging.
Digital Engagement and Ongoing Activities
The municipality continues to support the campaign’s physical presence with comprehensive digital content. This includes disseminating educational materials to partners and implementing a unified electronic signature for Sharjah Government employees. The municipality is also sharing informative resources through its social media accounts to encourage community participation and expand engagement.
Continued Commitment to Sustainability
The campaign is set to continue broadening its field activities following the completion of the first phase of its interactive educational platform at “Al Rahmaniyah Centre.” Ongoing workshops and awareness events in collaboration with participating entities will be held at “06 Mall Sharjah.” The “Sharjah Deserves Better” campaign is scheduled to run until the end of December 2026, following a comprehensive and intensive methodology aimed at reducing single-use products and promoting more sustainable practices.