Experience the intersection of modern sustainability and rich heritage at an innovative new pop-up located in Abu Dhabi. This exciting collaboration between the Abu Dhabi EDITION hotel and ETHR, a distinguished Emirati lifestyle brand, showcases how sustainability meets heritage in an engaging and visually stunning environment. Visitors to this pop-up can expect a unique blend of cultural significance and eco-conscious design that reflects the essence of Emirati traditions while promoting a greener future.
Luxury, tradition, and more…
Summer transformations – who doesn’t love ’em? As you embark on your own seasonal changes, the Abu Dhabi EDITION hotel is welcoming an exciting partnership with ETHR, an Emirati lifestyle brand dedicated to “gentle living and intimate experiences.” This fusion is set to unfold at the hotel’s Lobby Bar, offering a captivating pop-up experience for guests and locals alike.
This approach reimagines traditional architecture while preserving the region’s rich cultural heritage. The inviting space at the EDITION caters to both hotel guests and those visiting for work or leisure, making it accessible to a wide audience.
ETHR is renowned for its award-winning designs that seamlessly weave sustainability into public spaces, allowing stories of the past to thrive alongside contemporary practices. At this unique venue, patrons can indulge in freshly roasted coffees sourced in the UAE capital, alongside delightful offerings such as the Mango Reviver and a range of UAE-inspired treats, including date cake made from Al Ain dates and exquisite vanilla cheesecake.
The pop-up showcases a commitment to sustainability through the use of upcycled metals—repurposed to serve new functions without complete breakdown—alongside biodegradable materials. This thoughtful design not only enhances the visual appeal of the space but also aligns with environmentally friendly practices.
This exclusive EDITION x ETHR pop-up invites you to immerse yourself in a unique experience daily throughout the summer. It’s the perfect spot to unwind and savor a cup of coffee while soaking in the vibrant atmosphere of Abu Dhabi’s capital.
Visit the Abu Dhabi EDITION at Al Bateen Marina from 4 PM to 11 PM throughout summer 2025. Follow on social media for updates: @abudhabiedition and @ethr.ae.