10 أغسطس 2026 20:44 مساء
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آخر تحديث:
10 أغسطس 21:25 2026
الخلاصة
شومارت تطلق حملة العودة للمدارس: 4 منح دراسية بقيمة 60 ألف درهم لتخفيف أعباء الأسر؛ التقديم حتى 28 أغسطس 2026 برسالة إلى 6887
As the new academic year approaches, families across the UAE are preparing for the back-to-school season, a time when educational expenses become a significant financial burden. Costs associated with tuition, uniforms, books, transportation, and other essentials can put considerable strain on family budgets.
Recognising this challenge, Shumaart, a leading retail brand known for its family footwear, is stepping up its efforts to make a positive impact on the community beyond the shopping experience. The company has announced the opening of nominations for its third annual back-to-school scholarship campaign, aimed at alleviating financial pressures on families and celebrating students who exemplify ambition, perseverance, and excellence.
The initiative will provide four scholarships, each valued at 15,000 AED, totalling 60,000 AED, to deserving students across the nation. This reflects Shumaart’s commitment to enhancing educational access and supporting families in their educational journeys.
Dinesh Shahani, Head of Footwear Division, stated, “Education is a true gateway to a brighter future; it opens up vast horizons and creates lifelong opportunities. Through this campaign, we aim to make a tangible positive impact in the lives of students and their families while encouraging community members to honour young people who are passionate and determined to achieve success. As we launch the third edition of this initiative, we reaffirm our commitment to supporting education through initiatives that leave a lasting impression beyond the classroom.”
How to Participate
The campaign is being executed in collaboration with Channel 4 Network, which includes Channel 4 FM, Radio 4 FM, Al Rabia FM, and Gold FM, ensuring the message reaches diverse community segments in the UAE in English, Arabic, Hindi, and Malayalam.
Entering its third year, the back-to-school scholarship initiative embodies Shumaart’s vision of corporate social responsibility by investing in education and assisting families during times of increased need. The initiative also helps to mitigate financial barriers that students may face and fosters a culture of community participation, allowing more students to continue their educational journeys with confidence and ambition.
Applications for nominations are open until 28 August 2026, and Shumaart invites all eligible residents of the UAE to participate by sending the word “Shumaart” to 6887. For updates, follow the latest news through the radio stations under the Channel 4 Network.