Under the patronage of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, the second deputy ruler of [Dubai](https://dubai-lifestyle.ae/dubai-airshow-elevates-uaes-status-as-global-event-hub/) and chairman of the [Dubai Media](https://dubai-lifestyle.ae/dubai-media-responds-to-icom-2025-expert-insights-await/) Council, “Dubai Media” has launched the digital platform “Dubai+”. This initiative marks a significant stride in Dubai’s vision of building an integrated digital media ecosystem, designed to adapt to the rapid changes in media consumption patterns and position the emirate as a regional hub for the creative content industry. The launch of “Dubai+” aligns with Dubai Media’s strategy to enhance the media landscape by expanding digital solutions and investing in contemporary platforms that meet the diverse needs of various age groups in a world increasingly shifting towards digital content and on-demand viewing.
The “Dubai+” platform features a vast digital library containing over 30,000 hours of meaningful and diverse content. This includes exclusive Arabic and Egyptian dramas, local and international films and series, as well as documentary and entertainment programs. Such an extensive catalog showcases the richness and diversity of the content Dubai offers to its local and Arab audiences.
Moreover, “Dubai+” embodies the vibrancy and evolution of Dubai’s media scene, keeping pace with the swift transitions in digital consumption. Today’s audience no longer settles for traditional content; they seek a flexible viewing experience that allows them to choose what to watch and when. This platform is specifically designed to cater to those preferences.
Additionally, the platform emphasizes providing safe and meaningful content for all family members while respecting societal values. It aims to foster cultural and educational awareness, highlighting the media’s role in conveying positive messages, supporting national identity, and building a sustainable trust relationship with the audience.