In a move that reflects its commitment to Emirati heritage and luxury perfumes, Ritaj Al Oud announced its sponsorship of the Abu Dhabi International Hunting and Equestrian Exhibition 2025, building its vision on merging ancient traditions with modern innovations in the world of fragrances. This event is held under the patronage of His Highness Sheikh Hamdan bin Zayed Al Nahyan and organized by ADNEC Group, and it is considered one of the most prominent specialized events in hunting and equestrianism in the Middle East and North Africa.
Ritaj Al Oud and the Abu Dhabi International Hunting and Equestrian Exhibition 2025
Ritaj Al Oud has chosen to be the main perfume sponsor of the Abu Dhabi International Hunting and Equestrian Exhibition 2025, a choice that reflects its steadfast commitment to establishing the Emirati fragrance identity on the international stage. The exhibition, which will take place at the ADNEC Center in Abu Dhabi from August 30 to September 7, 2025, aims to provide a unique experience that blends culture and heritage, with a focus on the arts of traditional and modern perfume-making.
The Event and Its Role in Enhancing the Emirati Fragrance Identity
The Abu Dhabi International Hunting and Equestrian Exhibition 2025 is one of the largest events in the fields of hunting, equestrianism, and marine sports, where enthusiasts of these traditional activities come together. Through the sponsorship of Ritaj Al Oud, the event contributes to enhancing the brand’s image and its role as a pioneering name in promoting Emirati heritage and fragrance innovation. Saad Al Hassani, the exhibition director, stated: “Our sponsorship from Ritaj Al Oud brings new value to visitors, offering them a fragrance experience that reflects national identity.”
Innovative Fragrance Experience from Ritaj Al Oud
During the exhibition, Ritaj Al Oud will present a comprehensive experience that highlights the spirit of oud and Emirati perfumes through a variety of initiatives, including: showcasing different perfume collections that reflect a balance of authenticity and modernity, organizing educational workshops on the arts of perfume-making, and creating an interactive platform that brings together experts and oud enthusiasts.
Ritaj Al Oud aims to enhance the exhibition’s position as a prominent cultural center, contributing to showcasing Emirati arts and creativity and reflecting the evolution of the Emirati perfume industry on an international level. The event offers an ideal opportunity for visitors to explore the luxurious perfumes that Ritaj Al Oud provides, embodying the uniqueness of heritage and individuality.
Exhibition Details
The exhibition is organized by ADNEC Group in collaboration with Madin, held under the patronage of His Highness Sheikh Hamdan bin Zayed Al Nahyan, President of the Emirates Falconry Club. Details include:
- Location: ADNEC Center, Abu Dhabi
- Event Date: August 30 – September 7, 2025
- Organizers: ADNEC Group and Madin
The sponsorship of Ritaj Al Oud for the Abu Dhabi International Hunting and Equestrian Exhibition 2025 represents an important step in enhancing the presence of Emirati perfumes in local and global markets, offering a unique fragrance experience that showcases the excellence of the Emirati industry and its rich heritage. This collaboration aims to achieve a comprehensive vision that highlights the value and art of Emirati perfumes in today’s world.