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Exciting New Media Campaign Marks Joyful Back-to-School Season

The Emirate of Sharjah celebrates the return to school with the launch of a renewed media package, where the Sharjah Broadcasting Authority embraces a variety of programs through its television and radio channels. These programs aim to support students, parents, and teachers in starting a new academic year filled with positive experiences, reflecting the authority’s commitment to its educational and awareness-raising role in enhancing the school environment.

Diverse Programs to Meet Student Needs

The Sharjah Broadcasting Authority announced the launch of several programs dedicated to the back-to-school season, coinciding with the beginning of the new academic year 2025/2026, which will start on August 25. This media initiative reflects the authority’s efforts to enrich the educational experience by providing content that meets the needs of students and their families.

A Daily Program with a Youthful Style

The daily program broadcast on Sharjah TV and Radio is distinguished by being presented by a group of young hosts, including “Reem Al-Hamr,” “Issa Al-Mazmi,” and “Salem Bin Sahouh Al-Suwaidi.” The preparation team includes “Nawaf Al-Mirshidi” and “Shahd Muhannad.” The program aims to accompany students and their families during the back-to-school preparations, covering updates on curricula and activities. It provides practical tips on time management and health promotion, as well as addressing psychological support aspects to enhance adaptation to returning to school.

Sharjah Radio and Specialized Educational Support Programs

In celebration of the back-to-school season, Sharjah Radio presents the program “Qum Lil-Mu’allim,” which focuses on the teacher’s role in the educational process. This program is broadcast every Sunday and features “Salah Al-Hosani,” who hosts a group of specialists to discuss educational challenges. Additionally, the “Niqash Al-Nash’ah” program allows students to share their experiences, enhancing interaction between generations. Furthermore, the “Khudhha Naseehah” program contributes to raising health awareness among students through medical advice related to safety and public health.

Sharqiya Channel Highlights Institutional Preparations

The celebrations are not limited to the radio; the Sharqiya Channel from Kalba also contributes through its awareness program “We Have Returned to School.” This program is confined to five short episodes addressing the preparations undertaken by schools and communities to ensure a smooth and safe return. The program showcases the efforts of schools and families in providing a suitable educational environment and ensuring the success of the new academic year.

Maraya Platform: Ensuring Continuous Access to Educational Content

The Sharjah Broadcasting Authority is keen to provide updated content through the “Maraya” digital platform, which allows the public to follow all channels and programs anytime and anywhere. This platform provides a suitable environment for families, enhancing continuous communication with the educational and media messages of the authority each semester.

The Authority’s Commitment to Community Support

Through this rich array of specialized television and radio programs, the Sharjah Broadcasting Authority reaffirms its deep commitment to serving the community. The authority seeks to enhance the role of media as a key partner in the educational process, through content that combines awareness, knowledge, and entertainment, reflecting its vision to support the educational journey and sustainable development of the Emirate of Sharjah and the United Arab Emirates.

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