حصدت جمارك دبي 17 جائزة في الدورة السابعة من جوائز “ستيفي الشرق الأوسط وشمال أفريقيا”، صورة مرفقة مع البيان الصحفي
في أول مشاركة لها.. 7 ذهبيات و7 فضيات و3 برونزيات
بيانات صحفية
مشاريع توظّف الذكاء الاصطناعي والرقابة الذكية والاقتصاد الدائري لتعزيز كفاءة التجارة وحماية الحقوق واستدامة الموارد
In its inaugural participation in the seventh edition of the “Stevie Awards for the Middle East and North Africa,” Dubai Customs achieved an impressive tally of 17 awards. This recognition highlights the organisation’s commitment to enabling trusted trade through improved procedures, enhanced reliability of goods movement, and the protection of intellectual property rights, while preparing for the future of commerce.
The awards included 7 golds, 7 silvers, and 3 bronzes, with recognition awarded to 17 nominations from a total of 24, reflecting a success rate of approximately 71%. The winning projects spanned a variety of areas, including artificial intelligence, customer service, supply chains, partnerships, sustainability, and future foresight, demonstrating the integration of innovation throughout the customs operations.
The winning initiatives embody the strategic direction of Dubai Customs for 2026-2030, focused on “Empowering Trusted Trade.” These solutions link procedural efficiency to the needs of the business community, harmonising the speedy movement of trade with effective oversight, thereby bolstering Dubai’s competitiveness as a global hub for trade and logistics.
الابتكار في خدمة التجارة والاقتصاد
Dr. Hussam Jumaa, Director of Strategy and Institutional Excellence at Dubai Customs, remarked, “This achievement reflects our visionary leadership’s commitment to leveraging innovation to create a tangible impact on government performance and economic competitiveness. Our approach to empowering trusted trade stems from understanding the needs of the business community and translating those into clear procedures, reliable services, and a flow of goods that integrates speed with protection.” He further noted that their projects focus on enhancing the customer experience, boosting compliance, and preparing the customs system for transformations in global trade.
Dr. Jumaa added, “The successful projects illustrate how tools such as artificial intelligence, smart oversight, partnerships, and foresight work together to serve this direction; from accelerating the classification of goods and tracking shipments to protecting intellectual property rights and transforming future studies into development opportunities. Our priority is to deepen the impact of these capabilities on trade efficiency and foster business community trust in line with Dubai’s economic agenda D33.”
“المنسق”.. تصنيف أسرع لدعم دقة الإجراءات والامتثال
The “Coordinator” platform secured three gold awards in the categories of AI product innovation, product innovation, and technology deployment in customer service.
This platform, in its second version, utilises artificial intelligence and big data analysis to reduce the time required for classifying goods under the Harmonised System code from a full day to just two seconds. It has been utilized by users in 117 countries, assisting clients in accurately classifying goods and enhancing the accuracy of customs data and compliance, while minimising the effort involved in determining product codes, thus improving the experience of conducting trade transactions. According to results announced in August 2025, the platform achieved an adoption rate of 86%, alongside significant growth indicators in AI-supported classification processes and financial savings.
“شاحن”.. رقابة ذكية تعزّز موثوقية حركة البضائع
The “Shahin” system gained recognition with a gold award for Business Services Innovation and a silver for achievement in collaboration and partnerships, due to its role in real-time tracking of trucks and shipments across customs ports.
This system employs satellite technology and smart electronic seals through virtual customs corridors, issuing instant alerts when deviations from designated routes occur, thus enhancing the ability to monitor goods movement and mitigate risks. Its integration with the “Green Corridor” initiative has supported the continuous flow of essential goods, including food and medicine, even amid regional supply chain challenges, showcasing the role of smart oversight in protecting commerce and facilitating its movement. From March 1 to June 30, 2026, the “Green Corridor” initiative facilitated the movement of over 203,000 containers and more than 3.16 million tonnes of goods, valued at over AED 33.9 billion, from 188 countries.
“زيرو”.. حماية الحقوق وقيمة إنسانية مستدامة
The “Zero” project received five awards, including two golds, a silver, and two bronzes, for an initiative that intertwines intellectual property rights protection, the circular economy, and humanitarian work.
This project transformed over 500,000 seized counterfeit goods into resources for remanufacturing, producing more than 250,000 winter clothing items designated for vulnerable communities affected by crises and severe climate conditions. Implemented in collaboration with the Landmark Group for transformation and manufacturing and DP World for logistics and distribution, the project connects the processing of seized goods with safeguarding rights holders, ensuring that counterfeit items do not re-enter the market, reducing the environmental impact of disposal, and yielding humanitarian benefits from recovered resources. Tracking mechanisms for recycled materials through production stages have been applied, with QR codes used to enhance transparency and traceability.
استشراف المستقبل.. معرفة تدعم جاهزية التجارة
Dubai Customs’ Future Foresight Programme won a gold award for research publications for its foresight reports and a silver for thought leadership, having produced 14 foresight studies, including 8 major reports. The programme developed 84 future scenarios and 40 strategic recommendations, resulting in 17 projects based on its outputs.
The studies and future scenarios encompassed trade, free trade agreements, traveller movements, trademark protection, shipping and inspection processes, security, and the future of Dubai as a global hub for trade and logistics. The programme’s outputs yielded over 40 innovative opportunities, including green corridors, reliable shipping lanes, and mobile inspection units, thus providing a knowledge foundation to support the development of initiatives and decisions while enhancing readiness for upcoming transformations, in alignment with the UAE Centennial 2071 directives. The benefit rate from future scenarios within the future readiness index stood at 66.36% during the 2023-2025 period, according to a weighted calculation based on the number of scenarios.
The programme has also contributed to embedding future foresight methodologies within Dubai Customs’ strategic planning, including drafting the strategic plan for 2026-2030. Dubai Customs has received international institutional accreditation in future foresight from the Global Institute for Innovation Management (GIMI), marking it as the first customs entity in the region to achieve this accolade.
تميّز مؤسسي وكفاءات تقود التطوير
The department’s annual sustainability report garnered a silver award for innovative annual reports, while the “SAT” initiative received a silver for innovative government management. The winning project was named the “Smart Analysis and Targeting Program.” Sustainability reports at Dubai Customs are based on the Global Reporting Initiative (GRI) standards, covering environmental, social, economic performance, and governance.
On an individual level, Mansour Al Malek, Executive Director of Policies and Legislation, received a bronze for “Most Innovative Leader in Sustainability,” while Engineer Adel Al Suwaidi, Director of Service Innovation, garnered silver for “Most Innovative Leader of 2026,” and Khaled Al Zarouni, the Future Foresight team leader, claimed silver for “Thought Leader of the Year – Future Foresight.”
A delegation from Dubai Customs received the awards during a ceremony held at the InterContinental Istanbul Hotel in September 2026. The “Stevie Awards for the Middle East and North Africa” are dedicated to recognising institutional innovation across business, services, and management sectors. These projects reflect Dubai Customs’ direction towards building a system that enables companies to conduct their business with clarity and reliability, supporting the endurance and adaptability of supply chains, and safeguarding rights and resources, thereby solidifying the authority’s role in empowering trade and supporting Dubai’s economic growth.
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