20 October 2026 10:00 AM|Last updated:20 October 2026 10:34 AM
In a significant move within the Saudi real estate sector, “Arada” has officially launched “Arada Saudi Arabia,” a new real estate development company aimed at creating expansive communities across various regions of the Kingdom. This venture is in strategic partnership with “Ecstoby,” a firm renowned for its expertise in developing multifaceted communities and destinations.
Leadership and Strategic Focus
As a testament to the importance of local collaboration, Arada has appointed Mohammed Al-Dabaan, Chairman of Ecstoby, as the chairman of Arada Saudi Arabia. This leadership choice underscores the commitment to leveraging local insights and capabilities to establish the company’s operational and expansion strategies within the Kingdom.
Significant Land Portfolio
The partnership grants Arada Saudi Arabia access to a substantial land portfolio extending across 10 million square meters, with an estimated total value of 49 billion dirhams. This portfolio encompasses strategically located sites in major cities, including Riyadh, Jeddah, and Mecca, providing a solid foundation for the development of new projects and communities in some of the most critical real estate markets in the Kingdom.
Aiming for Sustainable Growth
The launch of Arada Saudi Arabia aligns with Arada’s global expansion strategy, which currently boasts a development portfolio valued at approximately 185 billion dirhams across five markets. With over 70,000 residential units under development in Saudi Arabia, the UK, Syria, Australia, and the UAE, the company has already completed around 17,000 residential units.
Chairman Mohammed Al-Dabaan remarked, “The launch of Arada Saudi Arabia marks the beginning of a long-term presence in the Kingdom, built on a range of strategic locations that empower us to develop integrated communities at scale across several cities in the Kingdom. We believe that the Saudi housing market holds strong growth opportunities in the coming years, and we take pride in contributing to the housing sector’s objectives of Saudi Vision 2030.”
First Project Announcement
Arada Saudi Arabia has unveiled its inaugural project: a comprehensive residential scheme valued at 14 billion dirhams, located in the Al-Rimal neighbourhood in north-east Riyadh. This development is considered one of the largest private real estate projects announced in the capital in recent years.
Spanning approximately 2.5 million square meters, the project will feature around 3,500 villas and townhouses, surrounded by 100,000 trees, alongside a school, commercial facilities, a community centre, and sports amenities. This holistic approach to development is intended to meet the daily needs of residents within a self-sufficient and integrated community.