The launch of the “Dubai Plus” platform, managed by Dubai Media Corporation, has been marked by the introduction of the “Dubai Plus Summer Initiative.” This initiative, running until 24th August, aims to elevate the platform’s local presence and underline its commitment to enhancing the media landscape through high-quality content that aligns with audience aspirations. The initiative is part of the organisation’s vision to establish Dubai as a premier hub for content production and media innovation.
Engaging the Community
The “Dubai Plus Summer Initiative” exemplifies Dubai Media Corporation’s strategy to expand direct communication channels with government entities and the community. By offering an interactive experience that combines entertainment and engagement, the initiative allows the public to discover the distinctive offerings of the “Dubai Plus” platform. A dedicated “Dubai Plus” truck will embark on a tour to various government offices, parks, beaches, and other prominent locations across the emirate, ensuring broad community accessibility.
Showcasing Quality Content
This initiative presents a unique opportunity to showcase some of the platform’s original and exclusive works, alongside its rich digital library. “Dubai Plus” is dedicated to providing meaningful, safe, and fresh content that caters to the interests of all family members. Dr. Maitha Buhumaid, Executive Director of Marketing and Communications at Dubai Media Corporation, emphasised the platform’s mission to reinforce its presence and reach diverse audience segments through original productions in multiple languages, alongside live broadcasting for all Dubai Media Corporation channels. This enhances its reputation as a leading digital platform that mirrors the vibrant and evolving media scene in Dubai.
The Platform’s Expansion and Impact
Since its launch in January, “Dubai Plus” has enjoyed remarkable success, marked by a growing subscriber base and an expansion of its exclusive content library. This growth demonstrates the public’s confidence in the platform’s offerings, motivating further development. Describing the initiative’s approach, Dr. Buhumaid remarked that being physically present where people work and gather exemplifies Dubai Media Corporation’s commitment to promoting “Dubai Plus” and its exclusive content, ultimately providing a comprehensive viewing experience through innovative methods.
A Leader in Digital Content
Recognised as the largest digital platform of its kind in the region, “Dubai Plus” delivers a complete viewing experience featuring original and exclusive works alongside a digital library that boasts over 30,000 hours of Emirati, Gulf, Arab, and international content. This includes series, films, documentaries, entertainment, and children’s programming, as well as a selection of foreign works, catering to the interests of diverse audiences and ensuring a safe viewing experience. The platform continues to expand its digital library with fresh and exclusive productions that reflect the evolution of the media landscape in the UAE, supporting the development of Arabic content and enhancing its competitiveness.