His Highness Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Sports Council, launched a challenge to design a new visual identity for the Dubai Sports Council, aimed at enhancing the emirate’s position in the world of sports. This challenge is part of a comprehensive vision that supports the development of the sports sector and activates community initiatives in Dubai. With continued support from the leadership, the challenge aims to attract creatives and designers to submit designs that reflect the sports aspirations of the emirate and contribute to making it a model to be emulated.
Call for Participation from Designers and Creatives
In line with his commitment to enhancing Dubai’s sports identity, His Highness Sheikh Mansoor invited all designers and creatives within the UAE to participate in the challenge to design the new visual identity for the Dubai Sports Council. He stated, “In Dubai, we are always looking for ideas that reflect our identity and embody our aspirations for the future. Today, we invite all creative thinkers and visionaries in the country to participate in the challenge to design the new visual identity for the Dubai Sports Council.” This invitation represents a valuable opportunity for all creatives to present their artistic visions that reflect Dubai’s status in the global sports arena.
Steps and Participation Mechanism
Submissions for the challenge to design the new visual identity for the Dubai Sports Council will be accepted from September 15 to 30, 2025. Participants can visit the website https://logocompetition.dubaisc.ae/ to submit their designs, either individually or as a team. Submissions must be suitable for use across digital platforms and print materials, with the possibility of using artificial intelligence technologies for design, provided that these technologies are disclosed in the submission form.
Cash Prize and Evaluation Criteria
The Dubai Sports Council has allocated a cash prize of 100,000 AED for the winner of the new visual identity design. The design will be evaluated based on four main criteria: alignment with Dubai’s sports vision, originality, appeal, and versatility in applications. The winning design will be honored during an official ceremony and will be used across all digital media and print materials, in addition to sporting events organized in the emirate.
This challenge engages the Emirati creative community and aims to present a design that expresses the thriving sports culture in Dubai. It also reflects His Highness Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum’s vision of highlighting sports as an essential part of community life.
Therefore, the council invites all creatives to take part in the challenge to design the new visual identity for the Dubai Sports Council, becoming a part of this pioneering project that showcases Dubai’s global standing in the sports field.