Iktafaa Signs Agreement with Zabihati to Expand Digital Distribution of Its Products

In a strategic move, Iktafaa has announced the signing of an agreement with Zabihati to expand the digital distribution of its products. This partnership aims to enhance the presence of local meat and poultry products through the Zabihati platform, making it easier to reach a larger customer base. The agreement will focus on effectively meeting consumer needs at a time when demand for digital shopping is increasing.

Objectives of the Partnership between Iktafaa and Zabihati

Dr. Engineer Khalifa Musabih Al-Tuniji, CEO of the Sharjah Foundation for Agricultural and Animal Production “Iktafaa,” revealed that the main goal of this agreement is to expand the customer base through a reliable and user-friendly platform. The number of users of the “Zabihati” app exceeds half a million, making it an effective channel for quickly and efficiently delivering Iktafaa’s products to the public.

Consumer Response and Development of Cooperation

Al-Tuniji noted that the initial partnership between the two parties has been well received by consumers, encouraging the development of cooperation to encompass a broader model. This step supports the enhancement of service methods and the provision of a diverse range of products that meet the needs of various segments, with a full commitment to quality and safety standards.

Improving Customer Experience with Innovative Digital Solutions

The CEO of Iktafaa confirmed that this collaboration will enhance the customer experience through flexible ordering options and advanced delivery mechanisms provided by the Zabihati platform. The foundation is also concurrently working on updating its product range and improving supply chain efficiency to ensure continuous availability and competitive pricing.

Invitation to the Public to Benefit from the Partnership

Al-Tuniji concluded by inviting the public to take advantage of Iktafaa’s products through the Zabihati app, indicating that the next phase will witness the launch of innovative solutions and services aimed at meeting consumer needs in line with the market’s shift toward digital shopping. This agreement is considered an important step toward providing the best possible service to consumers and enhancing access to local products.