In a landmark event for the tourism and technology sectors, Sheikha Al Nuaimi participated in the “Viva Tech 2025” exhibition in Paris, highlighting her commitment to innovation and collaboration within the global tourism landscape. The exhibition, themed “New Frontiers of Innovation,” featured an impressive lineup of decision-makers, corporate leaders, and innovators from around the world, creating a vibrant space for dialogue and idea exchange.
Her Excellency Sheikha Nasser Al Nuaimi, the elected Secretary-General of the United Nations World Tourism Organization for the term from 2026 to 2029, participated in the “Viva Tech 2025” exhibition and forum, which was held under the theme “New Frontiers of Innovation,” with broad international participation from decision-makers, corporate leaders, and innovators from various parts of the world.
Sheikha Al Nuaimi visited the United Arab Emirates pavilion at the exhibition, where she explored the most notable projects and innovations presented by small and medium-sized Emirati companies, particularly those specializing in the tourism sector and related activities. She praised the digital products and services created by these companies and their role in providing new solutions that serve the community.
Emphasizing the Importance of Technology in Tourism Development
During her meeting with Emirati entrepreneurs at the exhibition, Al Nuaimi emphasized the importance of localizing advanced technologies and artificial intelligence in developing hotel services and tourist destinations, in line with global best practices. She pointed out that technology has become a key element in delivering exceptional tourism experiences, contributing to an enhanced quality of services provided to tourists and boosting the competitiveness of the tourism sector.
A Tour of Global Innovation Pavilions
Her Excellency Sheikha Al Nuaimi also took a tour of several pavilions of participating global companies at the exhibition, which work in the fields of advanced technology, artificial intelligence, and digital solutions. During this tour, Al Nuaimi learned about the latest innovations and technologies these sectors have developed, which contribute to reshaping the future of the digital economy and smart tourism.
Sheikha Al Nuaimi’s participation in the “Viva Tech 2025” exhibition in Paris highlights her active role in advancing innovative and digital thinking in the tourism sector, embodying the UAE’s vision for achieving sustainable development through innovation and technology.