In an exciting development for food enthusiasts, international restaurant brand BBQ Bros has revealed plans to establish eight restaurants in the UAE by 2027. This strategic expansion aims to introduce the unique flavors of BBQ Bros to the region’s booming culinary scene, marking a significant milestone for the brand.
Through a joint venture with Beetroot Hospitality, BBQ Bros will launch its first restaurant in the Dubai Creek area by August 2025. This collaboration embodies the brand’s ambition to integrate into the UAE’s rich cultural tapestry while providing a diverse range of dining experiences.
The partnership will pave the way for BBQ Bros to engage in various culinary endeavors, including:
- Restaurants
- Pop-ups
- Public events
- Festivals
- Social events
- Special celebrations
- Private catering
BBQ Bros Setting Up Shop in the UAE
Currently, BBQ Bros operates in several countries, including Belgium, Lebanon, Egypt, and Kuwait, but the UAE presents a unique opportunity for growth. The joint venture is expected to leverage Beetroot Hospitality’s comprehensive understanding of the local market, facilitating the chain’s entry into some of the region’s most desirable locations.
BBQ Bros UAE plans to explore various segments of the food industry. This includes pop-up locations, catering for private and public events, as well as participation in local festivals, ensuring that BBQ Bros becomes a household name throughout the emirates.
Insights from BBQ Bros Leaders
Mario Aoun, the owner of the BBQ Bros brand, expressed enthusiasm about this new venture, stating, “Partnering with Beetroot Hospitality is such an exciting step for us. The UAE is an incredible market, and we can’t wait to bring our global BBQ flavors to this vibrant community.” He further emphasized that this venture allows BBQ Bros to share its passion for barbecue with the diverse populace of the UAE.
Antoine Massé and Alexander Suski, Managing Partners at Beetroot Hospitality, echoed Aoun’s sentiments, adding, “We believe that the UAE is the perfect market for the fun, cool, and BBQ lifestyle brand of BBQ Bros. With our insights into local preferences and trends, we are confident that we can adapt the BBQ Bros brand to resonate with UAE customers while maintaining the authenticity the brand is known for.”
As excitement builds for the opening of the first BBQ Bros outlet in Dubai Creek by August 2025, the upcoming years promise a delightful evolution of the barbecue experience in the UAE, rooted in quality and community engagement.