In a move that reflects its commitment to the quality of perfumes and the components of Emirati identity, Retaj Oud has announced its role as the official fragrance sponsor of the Abu Dhabi International Hunting and Equestrian Exhibition. This prominent event will take place from August 30 to September 7, 2025, attracting large numbers of visitors to celebrate Emirati heritage and culture, thereby enhancing Retaj Oud’s position as a brand and highlighting the art of traditional and modern perfume making.
Retaj Oud’s Participation in the Exhibition
Retaj Oud’s participation in this exhibition is part of its strategic vision to cement its Emirati fragrance heritage. Through this platform, the company aims to showcase the art of perfume making, both traditional and modern, to an audience that includes both casual visitors and experts in the field. Retaj Oud seeks to provide a unique experience that reflects the richness of Emirati fragrance culture, thereby strengthening its relationships with perfume enthusiasts.
A Unique Cultural and Heritage Event
Under the patronage of His Highness Sheikh Hamdan bin Zayed Al Nahyan and in collaboration with the Emirates Falconers’ Club, this exhibition represents one of the most significant cultural events in the region. The exhibition is distinguished by its role as a meeting point between authenticity and innovation, hosting a series of activities that address themes of hunting, equestrianism, and marine sports. Retaj Oud’s sponsorship of this event enhances its market position and encourages interest in the rich Emirati culture.
Statements from the Exhibition Director
Saeed Al Hassani, Director of the Abu Dhabi International Hunting and Equestrian Exhibition 2025, stated: “We are pleased to welcome Retaj Oud as a distinguished sponsor of this prominent cultural and heritage event. This sponsorship represents a qualitative addition that reflects the convergence of Emirati authenticity with innovation, contributing to enriching the visitor experience by providing a new dimension to the national fragrance identity.” This sponsorship will offer an ideal opportunity to highlight leading Emirati brands, such as Retaj Oud, which work to promote Emirati fragrance identity on the international stage.
With Retaj Oud’s sponsorship, the exhibition is expected to provide an exceptional experience that combines art and innovation, reflecting a dedication to enhancing Emirati culture and fragrance heritage among an audience eager to discover more about luxurious perfumes and their cultural significance. Embracing events like the Abu Dhabi International Hunting and Equestrian Exhibition allows for the strengthening of local brands and highlights their social responsibility towards the community.