14 September 2026 14:22 |
Last updated:
14 September 14:40 2026
On September 14, 2026, His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, inaugurated the 33rd edition of the Arab Travel Market (ATM) at the Dubai World Trade Centre, a pivotal event aimed at revitalising the global tourism sector.
Revitalising Global Tourism
The 2026 edition of the Arab Travel Market, held from 14 to 17 September, arrives at a crucial juncture for the travel industry, following a period of significant disruptions. This exhibition serves as an ideal platform for destinations, tourism authorities, airlines, hospitality brands, technology firms, buyers, and specialists to reconnect and strengthen commercial relationships. It also seeks to identify opportunities for the next phase of growth within the global tourism landscape.
Focus on Innovation and Sustainability
With over 180 exhibitors from 30 countries, the event highlights the forces reshaping the travel industry. Key themes include artificial intelligence, digital transformation, evolving traveller expectations, destination resilience, smart mobility, and long-term sustainable growth. The exhibition brings together technology companies, innovators, and industry leaders to explore solutions and partnerships that will define and enhance the future of travel.
In conclusion, the Arab Travel Market 2026 not only provides a venue for showcasing the latest in travel technology and innovation but also plays a significant role in the recovery and advancement of the global tourism sector.