In a vibrant showcase of hospitality, the Sharjah Chamber of Commerce and Industry, along with the Sharjah Commerce and Tourism Development Authority, recently hosted a promotional event for travellers arriving at Sharjah International Airport. This initiative is part of the exciting “Sharjah Summer Promotions 2026,” aimed at providing visitors with a warm welcome while introducing them to a plethora of entertainment and shopping options awaiting them across various cities and regions of Sharjah, running until 15 September.
Engaging Welcomes and Iconic Figures
The event enjoyed significant turnout and engagement, highlighted by the presence of “Shamsa,” the official mascot of the summer promotions, who greeted families and children with her characteristic smile and cheerful atmosphere. The initiative also included the distribution of themed gifts featuring Shamsa’s exclusive visual identity, targeting the delivery of over 7,000 gifts for children throughout the season. Additionally, visitors received complimentary tickets to the “Shamsa Recreational City” located in the heart of Sharjah, alongside discount coupons to partake in various exciting activities, encouraging newcomers to embark on their summer adventures as soon as they arrive.
Innovative Promotional Vision
According to Aisha Saleh, Head of Festivals and Events at the Sharjah Chamber of Commerce and Industry, the organisation of this initiative at Sharjah International Airport represents a proactive and direct communication channel with the emirate’s visitors from the moment they arrive. This experience not only showcases the exceptional momentum of the “Sharjah Summer Promotions 2026,” but also supports the revitalisation of retail and family tourism sectors, thereby benefiting the business community. Saleh emphasised the Chamber’s commitment to linking welcoming events with key entertainment and shopping destinations, particularly the “Shamsa Recreational City,” which reflects an urban environment and provides innovative interactive experiences that combine play and learning. Furthermore, shoppers and visitors have the opportunity to enjoy discounts of up to 75% across more than 1,000 stores and commercial facilities while participating in major digital raffles, reinforcing Sharjah’s status as a unique and preferred family summer destination.
Comprehensive Packages, Products, and Offers
The emirate continues to enhance its position as a leading family-friendly tourist destination year-round, bolstered by an integrated system of diverse tourism components, high-quality hospitality, and advanced infrastructure, alongside cultural and entertainment experiences that cater to all family members.
The “Sharjah Summer Promotions 2026” campaign highlights this tourism and economic momentum, extending for the first time this year over a remarkable 114 consecutive days, offering residents and visitors broader opportunities to engage in exceptional summer experiences. Carefully curated hotel accommodation packages that suit all aspirations and budgets are also available, alongside more than 60 integrated tourism packages, varied family-friendly activities, and significant prizes, in collaboration with over 55 partners from both the public and private sectors, including hotels, shopping centres, stores, restaurants, cafes, and recreational destinations throughout the welcoming emirate. This year’s hotel offers and packages commenced as early as 25 May, further strengthening Sharjah’s appeal as an exceptional summer destination.
Major Digital Raffles
The campaign includes an impressive array of over 700 valuable prizes for shoppers and visitors throughout the promotional period, in partnership with the Sharjah Economic Development Department. This includes 51 grand prizes, among which are 30 gold bars and shopping vouchers amounting to AED 100,000, in addition to a luxury car provided by Al Kandi Automobiles, the official sponsor of the promotions.
Competition for these lucrative rewards will take place through five major digital raffles hosted at the emirate’s leading shopping malls, with upcoming draws at Sharjah Central on 15 August and Al Rahmania Mall on 29 August, culminating in the final draw at 06 Mall on 15 September. Visitors and shoppers can participate in the raffles and explore event details through the “Sharjah Promotions” mobile application or via the official online platform.
Explore Key Tourist and Natural Destinations
The summer programme also invites visitors to discover some of the emirate’s remarkable tourist attractions and natural wonders, such as Al Noor Island, the Pearl Kingdom Water Park, Sharjah Tourist City, and Mleiha National Park, alongside waterfront promenades on the eastern coast in Khorfakkan, Dibba Al Hisn, and Kalba. Additionally, heritage activities like the Al Fali Market and the “Back to School” campaign, as well as other surprises, will be announced during the promotional period.