In a significant move that highlights its commitment to humanitarian efforts, Ben Ghatti Holding has pledged a substantial contribution of 10 million dirhams to the “Edge of Life” campaign. Launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President of the UAE, Prime Minister, and Ruler of Dubai, this initiative aims to save 5 million children from death by starvation. Coinciding with the holy month of Ramadan, the campaign seeks to raise at least 1 billion dirhams, which will be invested in sustainable programs designed to combat child hunger globally.
The Vision Behind “Edge of Life”
The “Edge of Life” campaign represents an extension of a deep-rooted humanitarian vision spearheaded by His Highness Sheikh Mohammed bin Rashid Al Maktoum. The Sheikh has prioritized combating hunger as a crucial ethical and humanitarian responsibility, one not merely tied to temporary crises but stemming from a profound belief that protecting human beings—especially children—is at the core of development and civilization efforts. This initiative aims to address the urgent needs of children suffering from extreme hunger by mobilizing resources and raising awareness on a global scale.
Collaboration with Leading Organizations
The campaign is implemented in collaboration with prominent organizations, such as UNICEF, Save the Children, the Children’s Investment Fund Foundation, and Action Against Hunger. These partnerships aim to provide necessary relief to children and build sustainable programs to mitigate the impact of hunger on their futures. By working together, these organizations aim to bring lasting solutions to a pressing global issue, underscoring the potential for collective action in addressing child malnutrition.
Insights from the Chairman
Mohammed bin Ghatti, Chairman of Ben Ghatti Holding, expressed his thoughts on the matter, stating, “The ‘Edge of Life’ campaign represents an extension of the charitable and humanitarian initiatives that His Highness Sheikh Mohammed bin Rashid Al Maktoum has consistently launched with the arrival of the holy month.” He emphasized that such initiatives not only alleviate suffering for vulnerable communities but also reflect the UAE’s dedication to philanthropy. Bin Ghatti believes that participation in the campaign serves as a powerful reminder of the importance of solidarity and collaboration to safeguard the future of children worldwide.
How to Contribute to “Edge of Life”
The “Edge of Life” campaign is actively welcoming contributions from both institutions and individuals through various channels. These include the dedicated campaign website at www.edgeoflife.ae and a dedicated call center at 8004999. Additionally, individuals can make bank transfers to the campaign account (IBAN: AE940340003708472909222 at Emirates Islamic Bank in UAE Dirhams) for direct support. Text message donations are also available via Emirates networks “du” and “e&”, with options to donate varied amounts through short codes. This wide array of channels facilitates broad participation in this vital humanitarian initiative, allowing anyone to play a part in combating child hunger.
As the “Edge of Life” campaign progresses, it continues to emphasize the critical need for urgent medical and nutritional interventions, particularly for children facing acute malnutrition. The campaign’s mission resonates deeply, underscoring both humanitarian obligations and the potential for impactful change through community engagement and financial support.