As part of its ongoing commitment to showcase the picturesque beauty of the Hatta region, سما دبي has returned for the third consecutive year to feature unique programs during the “شتا حتّا” festival. Organized by Brand Dubai, the creative arm of Dubai’s Media Office, this event aims to enhance the cultural and tourist appeal of Hatta, aligning with the goals established by the Dubai government to position Hatta as a premier destination in the emirate.
Highlighting Hatta’s Rich Cultural Heritage
The presence of سما دبي at “شتا حتّا” underscores the channel’s dedication to celebrating Hatta’s historical significance and cultural diversity. Running from December 5 to January 31, 2026, the festival serves as a vibrant platform for community, sports, and recreational activities tailored for families of all ages. Through its extensive coverage, سما دبي aims to convey the lively atmosphere of the festival while promoting Hatta’s captivating landscape and rich heritage.
Innovative Programming and Community Engagement
During the festival, viewers of سما دبي can look forward to the “مساء دبي” program, which offers a rich mix of content covering various festival activities. Hosted by prominent figures such as حنان البلوشي and يوسف صالح, the program not only entertains but also shares inspiring stories about local initiatives and investments in the arts, culture, and economy. Special segments highlight local poets and artists, reinforcing the community’s cultural fabric.
Interactive Shows and Unique Competitions
Among the interactive offerings, the “المندوس – حتا” program, presented by الإعلامي عبدالله إسماعيل, invites viewers to explore Hatta’s natural beauty while engaging them in exciting competitions every weekend. Additionally, “بشارة حتا” showcases local traditions through live competitions that invite audience participation, allowing them to test their knowledge of Hatta’s cultural heritage. The fun continues with “بنشدك في حتا,” where host أحمد الكتبي interacts with visitors to capture their impressions and insights about the region.
Catering to Younger Audiences
In a move that emphasizes inclusivity, سما دبي has allocated special programming for children through “أبطال حتا,” hosted by خالد الحمادي. This show combines education and entertainment, providing children with engaging challenges that test their skills. The commitment of Dubai’s media institutions to enrich the cultural landscape reflects a broader strategy to realize the goals of the Dubai Urban Plan 2040, enhancing the emirate’s global competitiveness.
As emphasized by حمدة البساطة, Director of سما دبي, the channel’s involvement in “شتا حتّا” reflects the importance and potential of Hatta within Dubai’s tourism map. She stated, “Our coverage of Hatta’s festival highlights not only its beauty and history but also the comprehensive development driven by our visionary leadership.” Through its various programs, سما دبي invites viewers to discover the inspiring culture of Hatta, showcasing its numerous investment opportunities and tourist attractions.
Furthermore, the collaboration between سما دبي and Brand Dubai, alongside partnerships with cultural entities, enriches the festival’s offerings, providing audiences with a deeper understanding of Hatta’s unique identity and heritage.